Smart Companies Ask Questions.
We Find Answers.
Proof and Pattern turns your questions into actionable insights that drive growth, retention, and program engagement for fitness, wellness, education, and mission-driven organizations.
Assumptions are expensive. Data-backed decisions drive revenue, product strategy, and organizational growth.
We don’t do research for research’s sake
We uncover insights that drive real outcomes — increased retention for fitness studios, enhanced user experiences for digital products, improved effectiveness for educational programs and greater impact for mission-driven organizations.
Whether you need to understand your members' journey, test the usability of your app or evaluate program effectiveness, Proof and Pattern delivers research that's sharp, actionable, and rooted in purpose.
We work collaboratively, think strategically, and always aim to make your next decision data-informed and impactful.
The Real Cost of Assumptions
Of dissatisfied customers never voice their concerns — they simply leave. Implementing feedback loops helps identify and address issues before customers churn.¹
Early user research can reduce development time by up to 50%, cutting costly revisions and accelerating your time-to-market.²
Investing in user research delivers exceptional returns — up to $100 for every $1 spent—fueling growth, engagement, and customer loyalty.³
How We Help
Insight Discovery
Uncover opportunities, understand your audience, and innovate with confidence.
What we do:
Concept Validation: Test new ideas before investing resources
Exploratory Research: Discover unmet needs and emerging patterns
Consumer Insight Discovery: Understand motivations, behaviors, and preferences that drive decisions
Ideal for: Testing new ideas, exploring member/user needs, and aligning your offerings with what your audience truly values.
Experience & Product Testing
Design smarter, more intuitive products with targeted, fast-turn research.
What we do:
Experience Testing: Identify friction points in digital or physical environments
In-depth Interviews: Gather rich insights from members, users, or participants
Design & Prototype Validation: Test concepts before full implementation
Ideal for: Reducing friction, improving engagement, and creating meaningful experiences — whether for apps, facilities or programs
Evaluation & Impact
Understand engagement over time — and identify high-impact opportunities for improvement.
What we do:
Program Evaluation: Measure the effectiveness of your initiatives
Journey Mapping: Visualize the complete experience across touchpoints
Longitudinal Studies: Track changing behaviors and needs over time
Ideal for: Optimizing established programs, improving retention through better experiences, and making strategic decisions based on patterns of engagement.