We turn questions into clarity.
Our specialized user research services help organizations launch smarter products, optimize experiences faster, and demonstrate real impact — all without the cost of an in-house research team.
How We Help
Insight Discovery
Uncover opportunities, understand your audience, and innovate with confidence.
What we do:
Concept Validation: Test new ideas before investing resources
Exploratory Research: Discover unmet needs and emerging patterns
Consumer Insight Discovery: Understand motivations, behaviors, and preferences that drive decisions
Ideal for: Testing new ideas, exploring member/user needs, and aligning your offerings with what your audience truly values.
Experience & Product Testing
Design smarter, more intuitive products with targeted, fast-turn research.
What we do:
Experience Testing: Identify friction points in digital or physical environments
In-depth Interviews: Gather rich insights from members, users, or participants
Design & Prototype Validation: Test concepts before full implementation
Ideal for: Reducing friction, improving engagement, and creating meaningful experiences — whether for apps, facilities or programs.
Evaluation & Impact
Understand engagement over time — and identify high-impact opportunities for improvement.
What we do:
Program Evaluation: Measure the effectiveness of your initiatives
Journey Mapping: Visualize the complete experience across touchpoints
Longitudinal Studies: Track changing behaviors and needs over time
Ideal for: Optimizing established programs, improving retention through better experiences, and making strategic decisions based on patterns of engagement.
Who We Work With
We partner with organizations that value evidence-based decision making and user-centered design.
Tech & Wellness Startups
Digital health platforms, women's wellness companies, and emerging tech businesses seeking to validate concepts, understand user behavior, and create evidence-based products and experiences.
Educational Institutions
Schools, universities, and learning platforms wanting to improve student engagement, optimize program effectiveness, and create more intuitive learning experiences.
Fitness Organizations
Gyms, studios, and training facilities looking to understand member journeys, improve retention, and create more engaging fitness experiences.
Mission-Driven Organizations
Non-profits, social enterprises, and purpose-driven companies seeking to measure impact, optimize programs, and better serve their communities.
Contact us
Interested in working together? Fill out some info and we’ll follow up within 1–2 business days. We're happy to schedule an intro call, answer questions, or talk through what you're building and how research might support it.